Founded in 1995 by dynamic producers Alessandro Ricci and Laura Bianchi, Italian Motion Pictures quickly established itself with a focus on authentic and engaging storytelling. Their inaugural production, Un eroe borghese directed by Francesco Rossi, set a high standard for the company's future projects.
In 2010, Motion Lens Movies was acquired by the Mediaset Group, significantly enhancing its capabilities and reach. Today, the company is deeply involved in both national and international television and film productions. In 2018, it expanded its operations by opening Medset, a new branch in Paris, thereby strengthening its presence in the European market.